You are watching a football match, the stadium is jam packed and you are comfortable at your home on the couch, looking forward to an exciting nail biting match. You see the stadium's boundary has an advertisement for LuckyJam's Pizza on your swanky Smart TV and you get an urge to order one. You now have multiple options in front of you

’ve been interacting with a lot of industry stalwarts off late from various companies and more often than not I feel that I am missing a big point; and then I being an eternal optimist feel that may be they need to think differently – how in the world will they grow at 25-30% year on year, or beat market’s expectations by doing their business as usual ?– IT spends are not going to increase as much, virtually every big company in the world is on their portfolio and they are not going to increase their IT spends as much - the cloud is eating into what otherwise would have been their IT services to an extent- the overheads are increasing, billability rate is not.. Decision making, many a times, is almost at a snail’s pace. They all believe that they want to try different things and pick up what makes sense – create products, solutions, services and see what clicks.

The world has fully embraced technology and its benefits, and everyone is transitioning from traditional means to the digital space. Nowadays, companies have websites and mobile apps that help them establish themselves in their markets and connect with their customers.